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Runwae Apparel

Identity · Print · Product imagery

A streetwear label that treats each piece as a work of art, under the line "Everybody Influences".

Mockup: the Runwae Apparel store from 2021 in a phone frame
Mockup the 2021 store on a phone
Runwae magazine Issue No. 1 spread: Runwae Apparel pieces inside gilt-framed classical paintings
"Everybody Influences," Issue No. 1 · magazine, published October 2020

About

Runwae Apparel is a streetwear brand built around the line "Everybody Influences". Its first magazine, Issue No. 1, published October 2020, placed the garments inside gilt-framed Renaissance and Baroque paintings.

That idea carries through the brand: a dripping-R seal in coral on charcoal, the full Runwae Apparel name set in a serif face, and gilt used for frames and rules.

The apparel comes in two lines. Fall '21 is the original line, with tees and hoodies such as Crafting and True Grit. The Little Things is a hand-drawn line built on the idea that in life, it's all about the little things.

Butts Studios designed the identity, the print pieces and the product imagery.

Details

What we made
Identity · Print · Product imagery
Palette
  • Coral
  • Charcoal
  • Gilt
Marks
Dripping-R seal, the full "Runwae Apparel" name, and a hand-drawn monogram kept for The Little Things line.
Captured
October 2026

6 images. Tap any one to see it full size.